O marketing digital e seus limites do direito do consumidor: a responsabilidade civil do influencer.

Abstract

This study aims to address and expose the legal limits of Digital Marketing in Consumer Law and the civil liability of agents involved in the consumer relationship, with the digital influencers being responsible for the dissemination of products, and companies the appropriate suppliers. It also seeks to instruct and legally discuss the alternatives available under the law for the protection of consumers and the level of commitment of those who exercise a direct role of persuasion in social networks. Keywords: Civil responsability. Consumer law. Digital influencer. Consumer protection. Consumer relationship.