A influência das redes sociais na autoestima e autoimagem de jovens mulheres no brasil.

Abstract

In the current context, with technological changes, the constant sharing of personal life on social networks and the consumption of media content has become increasingly common. This dissemination, in the virtual space, of lifestyles, consumption habits and body images can have negative impacts on female self-esteem and the way young women perceive their image of themselves. Considering this problem, this article's main objective is to analyze how social networks influence the self-esteem and self-image of young women in Brazil, highlighting the widespread aesthetic standards and how this affects the consumption of this analyzed group. The work explores the different forms of interaction on social networks, with the main theoretical discussions being the selective exposure of images, the cult of the perfect body, imposed beauty standards and low self-esteem as a market construction device. For the methodology, of a qualitative nature, a bibliographical review was used, developed through the collection of reading materials on the subject in the following databases and search tools: Google Scholar, Portal de Periódicos Eletrônicos de Psicologia – PEPSIC and Scientific Etetronic Library - SCIELO. As the main results collected by the investigation, we can point out the possibility of there being a series of internal conflicts, among young users, which are caused by the perception of their own reality, which often does not correspond with what is seen in the virtual world, as well as the impact which can cause frustration in 5 women's mental health for not being able to follow the lifestyle propagated by digital influencers, which is difficult for the vast majority of the population to achieve. KEYWORDS: Social Networks. Self-esteem. Self-image. Woman. Consume.