O impacto da publicidade abusiva e enganosa nas mídias sociais e as sanções previstas no código de defesa do consumidor.

Abstract

Due to the great impact of social networks on our society, one of the main methods being used to attract consumers is advertising on social media, which is gaining great relevance and notoriety, becoming essential for the development of various businesses. Thus, it is possible to say that the Consumer Protection Code was not included in our legislation by chance. Stores are using this advertising strategy to further leverage their sales, as the online system gained great strength and notoriety during the pandemic as well. The increase in consumption and sales of different stores are depending on good advertising, and many companies use the wrong marketing to achieve their goals, selling products where they don't always match the advertisement, harming consumers and harming themselves as well. I add that, what must be taken into account in a product or service sale is consumer satisfaction, this satisfaction is linked to the safety and quality of the product or service purchased. Thus, there needs to be a balance in the consumption relationships between consumer and supplier. It turns out that advertising cannot be propagated without the use of principles and rules, as otherwise it can cause harm to consumers, who are insufficiently informed. Thus, it is essential to regulate the Consumer Defense Code so that abusive and misleading advertising is punished. The present research was carried out through the following means of study: the history of advertising in brazil and the evolution of social media, the differences in advertising and advertising, the differences in abusive advertising and misleading advertising, the organizational system of advertising control, the guiding principles that are applied in the Consumer Protection Code, CDC sanctions and the responsibility of digital influencers. Thus, in this dissertation, theoretical research and qualitative research methodology were used. Keywords: 1. Abusive Advertising 2. Misleading advertising 3. Consumer Protection Code. 4. Social Media.